Celebrating Street Culture with Tmall

Tmall, SoleStage, Sneakerhead Branding Launch Party! This event was for to celebrate Street Culture with Tmall Global, a Alibaba Group company! We held this event at one of our gallery venues in Hollywood. The venue was surrounded with the most sought after sneakers on display while China's favorite Street Dancer perform. The party also was a platform to announce some exciting new partnerships of these three distribution companies. Over the last few months we have been working hard to put on this extravagant event. This event was extra special because of all the customized details that went in to making this event one of a kind.  We custom build many aspects of this event including; drinks, food, displays and decorations. 


Solejito ll Caliche Rum, Muddled Mint, Soda Water and Lemon Lime Soda served on the rocks.

Blueberry Press ll Smirnoff Blueberry, Soda Water, Lemon Lime Soda and Fresh Berries served on the rocks.

T-Mule ll Ku Soju, Lemon Lime Soda, Ginger Syrup and Fresh Lime.

Cosmo Citron ll Smirnoff Citrus, Solerno Blood Orange, Cranberry and Lime Juice served up.


Sneaker Cupcakes ll Red Velvet, Chocolate, Vanilla Cakes with Vanilla Frosting l Hansen's Cakes in Beverly Hills

Layered Logo Decorated Cake ll Vanilla Cake with Vanilla Frosting l Hansen's Cakes in Beverly Hills

Custom Built Displays

Honeycomb Shoe Display ll Made by our staff members Kevin. Scott and Chris

Hanging Cage Shoe Display ll With color changing lights, made by and assembled our staff members Kevin, Ana and Karsen.

Shoe Pedestal Display ll Shoes displayed on pedestal in Plexiglas cases with graffiti art hanging behind. 

Custom Built Decorations

Step & Repeat ll Customized logo step and repeat with red carpet.

LED Light Display Signs ll Custom made LED light logos of the three distribution companies. 

Palm Leaf Centerpieces ll Custom painted white palm leaves in circular vases for a minimalist display. Made by our staff members Karsen & Tabitha.

This event was an amazing night for all parties involved! With a eccentric DJ and guest performance from China's most popular street dancer the night was full of excitement! We are so happy we got to be a part of making this event a success!

For more pictures check out our Facebook and Instagram Pages!

Posted by Karsen Kolnicki, Premiere LA Digital Marketing Intern- intern@premierela.com

First Fridays at the Natural History Museum! March 2018

Explore the museum after hours! The best way to start off the month is with some great music, delicious foods, drinks and surrounded friends and family! March 2nd was a blast with live performances by Mondo Cozmo, Superet, and Shannon Lay. There was an awesome tour called "L.A. Backstory" about the history of SoCal and a discussion called "Play It Again, LA" about the 2028 Olympics with Anita L. DeFrantz and Jerald Podair, moderated by Patt Morrison. As the party raged on, the DJ Lounge was full of dancing with KCRW's DJ Anne List and Anthony Valadez. If you miss it this month, don't stress because we'll be back again April 6th! Visit NHM website for more info and ticket sales!

Posted by Karsen Kolnicki, Premiere LA Digital Marketing Intern- intern@premierela.com

IAC Masquerade Charity Ball, 2017

We were excited to help the Israeli-American Committee's 1st Annual LEAD Black Tie Masquerade Ball benefitting Lehosheet Yad L.A. and children with cancer in Israel. This beautiful black tie event was held at Hotel Alexandria in Downtown Los Angeles, a perfect venue for midnight masquerades like this! 

IAC Lead is a membership-based network of Israeli and Jewish American professionals (ages 25-45) whose purpose is to build a sense of philanthropic engagement. Lead members are invited to monthly events that focus on leadership development, community impact, Israel advocacy and education, and outreach to the non-Jewish community. The program is designed to provide meaningful content and concrete opportunities to lean, grow, interact with high-caliber individuals and develop members into young leaders. the IAC Lead program is one of the most engaging and successful young leadership program in Los Angeles, and is the only one aimed at ensuring the next generation of active Israeli-American and Jewish American philanthropists and influencers. 

Premiere Events Signature Drinks Menu - Masquerade Ball

Caramel Apple Kiss || Vodka, Apple Liqueur, Cranberry

Ginger Honey Old Fashioned || Bushmills, Ginger, Honey, Cinnamon Stick

Posted by Caleigh Wells, Premiere Events Digital Marketing Intern - caleigh@premierela.com

Premiere Throwbacks: Celebrate Festival

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In honor of Israel’s 67th Inde­pen­dence day, the Cel­e­brate Israel fes­ti­val was held on Sun­day, May 17th at the Cheviot Hills Recre­ation Cen­ter at Ran­cho Park with about 20,000 atten­dees. The theme was Jerusalem of Gold, and the event gave all those in atten­dance the oppor­tu­nity to visit dif­fer­ent sites of Jerusalem, learn about the city, take part in many hands-on projects and expe­ri­ence the magic of the city. Pre­miere Events was happy to be there beer gar­den ven­dor, pro­vid­ing the event with a vari­ety of kosher bev­er­ages includ­ing  beer, wine, and pre­mium spirits.

Pho­tos by Insta­gram Users: @campkachollavan, @or_tomer, @cristalee88, @eventprosla, @insta_global, @jewishnfamous, @kerenkofficial, @koshadillz

Hollywood Chamber of Commerce - All Hallows' Eve Event

This year, we had the spook-tastic opportunity of working with the Hollywood Chamber of Commerce for their All Hallows' Eve Party located on a graveyard. Check out the photos from the out-of-this-(under)world Halloween event at the Hollywood Memorial Park and Cemetery!

Posted by Caleigh Wells, Premiere Events Digital Marketing Intern - caleigh@premierela.com

Premiere Throwbacks: Jane & Kenneth’s Wedding at Lot 613


August 9th was a beau­ti­ful day for a Cam­bo­dian wed­ding! Jane and Ken­neth were wed at this sunny cer­e­mony, com­plete with pink accents and gor­geous flo­ral cen­ter­pieces. Pre­miere Events was happy to offer Lot 613 as a venue space to host friends and loved ones.


Tray passed appe­tiz­ers included grilled flank steak skew­ers, bacon wrapped apri­cots, and hearts of palm and arti­choke frit­ters with aioli. The entree was cor­nish game hens, with gar­lic mashed pota­toes and roasted corn with aspara­gus. Guests enjoyed dessert options of banana bread pud­ding with caramel sauce, mini vanilla bean creme brulee, oreo cookie cheese­cake squares, and mini coconut cup­cakes with mar­garita frost­ing. Yum!


To top off the night, Pre­miere Events offered a full bar with vodka, gin, rum, tequila, beer, and wine for guests to enjoy all night long.

Pre­miere Events loves wed­dings! Con­grat­u­la­tions to the beau­ti­ful bride and groom, we wish you a life­time of happiness.

Premiere Throwbacks: Ray Ban/Boiler Room Event at Moonlight Rollerway!


Ray Ban and Boiler Room col­lab­o­rated with Pre­miere Events and Moon­light Roller­way to put on a super fun night full of roller skat­ing, music, and deli­cious drinks.  Guests could RSVP to be put on the VIP list to ensure their entrance to the event and just a cou­ple hours in, they were glad they did. The event was hugely suc­cess­ful — the place was packed — and DJ Snoopadelic, Dam-Funk, Thun­der­cat, DJ Quik, Danny Krivit, Nicky Slano, and Eamon Harkin & Justin Carter made appear­ances on the stage. It was a funky night to remem­ber with a wide vari­ety of music that got every­one on the rink. Pre­miere pro­vided the bar ser­vice that included Conca Vodka, Jame­son and beer for the enjoy­ment of our guests.

Insta­gram pho­tos cour­tesy of: @ellenooch @streicherhair @heartspadeslove @aissathalia @rayban @concavodka

Premiere Throwback: August 24th, 2015

Posted by Caleigh Wells, Premiere Events Digital Marketing Intern - caleigh@premierela.com



Hammer Museum - Rebel Rebel Event, July 2017

 performances by special guest niia with spelles & kcrw dj anne litt - july 13,2017

performances by special guest niia with spelles & kcrw dj anne litt - july 13,2017

Premiere Events has partnered with the Hammer Museum this summer for Rebel Rebel - a program taking place every Thursday evening during month of July check out free live concerts featuring performances by some Los Angeles' trendiest indie girl bands as well as KCRW DJs. 

Our team provides some of the event essentials: food trucks, bar services, security and more. We had a blast working at the last two Rebel Rebel events and look forward to another fantastic program next Thursday, July 20th!

Scroll through our gallery for fun photos from last night's amazing event!

For more information on the next two Rebel Rebel events visit:


Posted by Caleigh Wells, Premiere Events Digital Marketing Intern - caleigh@premierela.com

Building A Floral Photo Frame - Beverly Hills Art Show

The Beverly Hills Art Show is always one of our favorite events, because we have the opportunity to get inspired by some of the community's most talented artists. This year we had a little artistic fun of our own and constructed a floral photo frame. With social media in mind, we decided to set up the frame in our Beer and Wine Gardens located at the Art Show. It was not only a fun project for us, but a total hit with our guests!

Check out how the Premiere Events team created this unique photo frame.


Step #1: Our Vision - Designing Our Frame  

 sketch design by premiere event's digital marketing intern caleigh wells 

sketch design by premiere event's digital marketing intern caleigh wells 

Our vision for this project began with brainstorming the color scheme, size, theme and functionality of the frame. We strove to design something that guests would want to pose with and post to their social media platforms - something fun, floral and festive! We ultimately decided on white for the body of the frame with purple text and floral accents to represent the Premiere Events colors!  






Step #2: Finding Our Frame

 premiere event's brian & Jacques posing by unfinished photo frame 

premiere event's brian & Jacques posing by unfinished photo frame 

In order to execute our vision, we went on the hunt for a frame that matched the dimensions, functionality and style for taking photos. We purchased an old wooden frame from a local thrift shop. Its shabby, "bare bones" exterior didn't scare us from jumping into the project right away!










Step #3: Painting Our Frame

Blank Canvas! Utilizing over 3 coats of acrylic paint for full coverage, we painted the wooden frame in an egg-shell white color. 








Step #4: Fun, Floral Finishing Touches

 final floral photo frame before the beverly hills art show, 2017 

final floral photo frame before the beverly hills art show, 2017 

We wanted our frame to have an artistic, "hand-made" look, so we carefully painted the text by hand and glued the purple and white silk flowers to the frame for the perfect photo finish! 









The Final Product - Picture Perfect!

Posted by Caleigh Wells, Digital Marketing Intern - caleigh@premierela.com

The Spring Beverly Hills Art 2017

Another one for the books! The past few years we have had the honor of working at the Beverly Hills Art show for the biannual event. We provide a Beer and Wine Garden that has both refreshing beverages and tasty treats. This year was a special one for us. Not only do we get to be surrounded by the artwork of so many talented artists, but we were able to add some creativity of our own. We tried out a new food menu at both gardens and it was a success! Some of the new items included Ortega Burger Sliders, Vegan Chili Dogs, Deep Fried Tempura Beer Battered Pickles, Strawberry Salad, House Pickled Veggie Crudite and so much more. We want to thank all of you that joined us this year, and we hope to see you at the next one!