Celebrating Street Culture with Tmall

Tmall, SoleStage, Sneakerhead Branding Launch Party! This event was for to celebrate Street Culture with Tmall Global, a Alibaba Group company! We held this event at one of our gallery venues in Hollywood. The venue was surrounded with the most sought after sneakers on display while China's favorite Street Dancer perform. The party also was a platform to announce some exciting new partnerships of these three distribution companies. Over the last few months we have been working hard to put on this extravagant event. This event was extra special because of all the customized details that went in to making this event one of a kind.  We custom build many aspects of this event including; drinks, food, displays and decorations. 


Solejito ll Caliche Rum, Muddled Mint, Soda Water and Lemon Lime Soda served on the rocks.

Blueberry Press ll Smirnoff Blueberry, Soda Water, Lemon Lime Soda and Fresh Berries served on the rocks.

T-Mule ll Ku Soju, Lemon Lime Soda, Ginger Syrup and Fresh Lime.

Cosmo Citron ll Smirnoff Citrus, Solerno Blood Orange, Cranberry and Lime Juice served up.


Sneaker Cupcakes ll Red Velvet, Chocolate, Vanilla Cakes with Vanilla Frosting l Hansen's Cakes in Beverly Hills

Layered Logo Decorated Cake ll Vanilla Cake with Vanilla Frosting l Hansen's Cakes in Beverly Hills

Custom Built Displays

Honeycomb Shoe Display ll Made by our staff members Kevin. Scott and Chris

Hanging Cage Shoe Display ll With color changing lights, made by and assembled our staff members Kevin, Ana and Karsen.

Shoe Pedestal Display ll Shoes displayed on pedestal in Plexiglas cases with graffiti art hanging behind. 

Custom Built Decorations

Step & Repeat ll Customized logo step and repeat with red carpet.

LED Light Display Signs ll Custom made LED light logos of the three distribution companies. 

Palm Leaf Centerpieces ll Custom painted white palm leaves in circular vases for a minimalist display. Made by our staff members Karsen & Tabitha.

This event was an amazing night for all parties involved! With a eccentric DJ and guest performance from China's most popular street dancer the night was full of excitement! We are so happy we got to be a part of making this event a success!

For more pictures check out our Facebook and Instagram Pages!

Posted by Karsen Kolnicki, Premiere LA Digital Marketing Intern- intern@premierela.com