We wanted to start off our blog with one of the craziest and most fun events Premiere has done in a long
time, the launching of the new Call of Duty Modern Warfare 3 game at Call of Duty XP 2011. 128
Professional and amateur players of 32 squads, as well as a slew of celebrities, flew in from around
the world to play and compete in the tournament for over $1 million in cash prizes.
123 Premiere Events staff members catered to the VIP sections of the event, including executives from
Microsoft and Activision. From 8am-1am for three days, Premiere’s kitchen had meals, snacks, and
beverages out for all of the executives, including themed menus and gourmet tray-passed items. My
personal favorite was the late night snack on Friday, served from 11pm-1am: Bite-sized Fried Chicken
on a Mini Waffle with Maple Syrup Glaze. The perfect sweet and salty pairing!
Premiere also handled the riders for the artists performing over the weekend, the Dropkick Murphys
and Kanye West. Working with these high-caliber celebrities is always a treat, and we are ecstatic to
say that we were able to produce exactly what these amazing artists were looking for. Both
performances were spectacular and exciting! Premiere Events also handled all of the crew meals for
three weeks of set-up and breakdown. Without these hungry crew members to set up this cutting edge
event, it never would have happened.
All in all, it is a crazy week! We are happy to say that each and every one of our staff stepped up to the
plate for this event and was absolutely wonderful. We could not have pulled it off without any one of
our amazing team members!
-Lindsey Reynolds Event Planner