Diesel on Melrose

October 13th, 2014 | Posted by Marketing in Events - (Comments Off)

On Thurs­day Octo­ber 11th, Diesel on Mel­rose was bustling with excite­ment as they part­nered with The Cov­eteur to host an evening with deli­cious food and refresh­ing bev­er­ages, fea­tur­ing an appear­ance by pop­u­lar blog­ger Peace Love Shea. Pre­miere Events proudly pro­vided Sauvi­gnon Blanc, Pros­ecco, and a Mint Moscow Mule sig­na­ture cock­tail for guests to enjoy. Paired with these drinks were beau­ti­ful plat­ters of Cap­rese Cros­tini with buf­falo moz­zarella and bal­samic vinai­grette, Chicken Salad on endive points, and Gar­lic Hum­mus on grilled pita tri­an­gles with an egg­plant caponata.

Kayla Lum -Pre­miere Events Intern

Summerfest at the American Apparel Factory Lot

October 1st, 2014 | Posted by Marketing in Events - (Comments Off)

Sum­mer­fest was located at the Amer­i­can Apparel fac­tory lot in down­town Los Ange­les on Sep­tem­ber 28th. This spe­cial event was set up as a music fes­ti­val for the film­ing of the new movie “We Are Your Friends”. DJ per­for­mances by Zac Efron, Nicky Romero, Dirty South, and more had the crowd pumped up as the film crew cap­tured incred­i­ble scenes. Food trucks, a fer­ris wheel, and bev­er­ages bars that were pro­vided by Pre­miere Events, really con­tributed to the authen­tic feel of a sum­mer time music fes­ti­val. Guests enjoyed the day to the point where they all chanted “one more song!”, not want­ing the incred­i­ble night to end.

Kayla Lum -Pre­miere Events Intern

Mad Decent Block Party

September 18th, 2014 | Posted by Marketing in Events - (Comments Off)

The Mad Decent Block Party hit down­town Los Ange­les on Sep­tem­ber 13th at the LA Cen­ter Stu­dios. The lineup included Djemba Djemba, Elliphant, LIZ, STRFKR, Thurz, TJR, Cash­mere Cat, Trippy Tur­tle, Laid­back Luke, and Diplo joined by a sur­prise per­for­mance by Skrillex. Pre­miere Events was proud to pro­vide two beer gar­dens, along with VIP and Green Room bars, as well as mul­ti­ple water sta­tions. The fan­tas­tic drinks com­pli­mented the tasty food trucks, great music, and danc­ing, mak­ing for an awe­some event.

Kayla Lum Pre­miere Events Intern

Wella Professionals at Madame Tussaud’s

July 23rd, 2014 | Posted by Marketing in Events - (Comments Off)


Wella Pro­fes­sion­als has been enabling hair­dressers to express their cre­ativ­ity for over 130 years as well as pro­duc­ing prod­ucts from color, to styling to appli­ances and acces­sories. On Mon­day July 21st they hosted an event at Madame Tussaud’s Rooftop Ter­race which Pre­miere Events was hon­ored to be a part of.

Pre­miere Events hosted a full bar for the whole evening. At the begin­ning of the evening appe­tiz­ers were tray passed, which included Gar­lic Sesame Noo­dles served in Chi­nese Take Out Boxes, Cap­rese Skew­ers with Buf­falo Moz­zarella and Pesto and Ahi Tuna Tartare on Won­ton Crisp with Wasabi Aioli.  Then there was a seated din­ner that started with a Baby Arugula Salad with Pro­sciutto, Sum­mer Melon and Shaved Parmi­giano. Next, was the entrees which was a Duo Entree of Grilled Honey Chicken Pom­mery and Cit­rus BBQ Sauce Tri-Tip with Mashed Pota­toes and Grilled Aspara­gus. The Veg­e­tar­i­ans enjoyed a Por­to­bello Mush­room Napoleon with Egg­plant and Zuc­chini, Goat Cheese Mashed Pota­toes and Bal­samic Demi Glace. Dessert was a Choco­late Caramel Coconut Cake and tower of Vanilla Bean Crème Brulees.  There was also a cof­fee and tea sta­tion while dessert was tray passed. Dur­ing din­ner there was Salsa dancers and enter­tain­ers and then after din­ner guests were invited for dance lessons, which took place inside the attraction.

Kar­lie Gurela, Pre­miere Events Intern





LA at Hammer Museum">Made in LA at Hammer Museum

July 15th, 2014 | Posted by Marketing in Events - (Comments Off)

Last Thurs­day, July 10, we were excited to take part in the first of four events for the 2014 Made in LA Music series  at the Ham­mer Museum. This event is open to guests of all ages and is extra spe­cial because the Ham­mer Museum keeps their gal­leries open late to all atten­dees. The event started with a happy hour at 6:30pm and the music started by 7:30. Its a great atmos­phere to min­gle with other peo­ple from the neigh­bor­hood and enjoy locally pro­duced music. Drinks are served from a cash bar, so don’t for­get your wallets!

- Bri­anna Burgess Pre­miere Events Intern

Pho­tos by Insta­gram users: @haewan @javivision @jakerstrickland

This sum­mer The Nat­ural His­tory Museum is host­ing a lec­ture series called “Just Add Water” about the Los Ange­les river and aque­duct,  inform­ing locals about the safest way to adapt to a water short­age for the future of our region. The series is an open dia­logue to accom­pany their “Just Add Water” art exhibit, and inform LA county on the cur­rent water prob­lems we are expe­ri­enc­ing. Those local to Los Ange­les know that this sum­mer is hot­ter than most we have expe­ri­enced, and stay­ing informed is key to sur­viv­ing the heat.

Last Thurs­day, July 10, was the first of five dis­cus­sions hap­pen­ing this sum­mer. Join us the next four Thurs­days, July 17, 24 , 31 and August 7 to learn about the safest way to han­dle the water prob­lem in our city. Doors open at 6:30, fol­lowed by a dis­cus­sion and Q&A at 7:00. After­wards, guests are able to check out the “Just Add Water” exhibit, or join us in the Nature Gar­dens for bev­er­ages from the Pre­miere Events Bar. To pur­chase tick­ets or for more infor­ma­tion, visit the Nat­ural His­tory Museum web­site http://www.nhm.org/site/activities-programs/lectures.

- Bri­anna Burgess Pre­miere Events Intern


Madame Tussaud’s Industry Night 7/10/14

July 11th, 2014 | Posted by Marketing in Events - (Comments Off)

On Thurs­day, July 10th, Pre­miere Events was a part of Madame Tussaud’s Indus­try Event.  At this event Madame Tussaud’s was launch­ing their brand new multi-million dol­lar Mar­vel Super Heroes 4D the­ater.  Guests got to expe­ri­ence the twelve minute CGI ani­mated film that goes on an adven­tur­ous jour­ney with Mar­vel Super Heroes, fea­tur­ing LA’s top tourists attractions.

Pre­miere Events pro­vided a full bar for the event, which included the sig­na­ture drink of the night, The Incred­i­ble Hulk.  This drink was a mix­ture of Vodka, Midori, Sweet and Sour and was served with Dry Ice to cre­ate a smok­ing effect.  A sta­tion­ary Antipasto Plat­ter was pro­vided which included mar­i­nated arti­chokes, Roasted red pep­pers, Egg­plant Caponata, Olive Tape­nade, Rose­mary White Bean Dip, Salami, Fresh Grapes, Crack­ers, Cros­tini and Assorted Breads.  There was also Boc­conicini Moz­zarella, Romano Cheese, Fresh Tomato Basil Checca, and Sliced Melon wrapped in Pro­sciutto. Tray pass­ing was also occur­ring dur­ing the event, which had a range of food from Veg­gie Que­sadil­las with Gua­camole and Sour Cream, Ahi Tuna Tartare on Won­ton Crisp with Pick­led Cucum­ber, Grilled Sesame Soy Chicken Skewer with a Korean BBQ sauce to Mini Open-Faced Chive Bis­cuit and Braised Short-ribs and BBQ glaze.  A sta­tion­ary dessert table fea­tured a tower of Assorted Col­or­ful Supe­hero Cupcakes.

At the event there were employ­ees of Madame Tussaud’s doing wax hands, artist draw­ing car­toon char­ac­ters of peo­ple and also a photo booth for guests to enjoy as well as a silent auc­tion that took place.  Half way into the evening an 80s trib­ute band began play­ing the hottest songs from the 80’s which kept the guests enter­tained way into the night.

–Kar­lie Gurela Pre­miere Events Intern

Hollywood Chamber of Commerce 7.1.14

July 2nd, 2014 | Posted by Marketing in Events - (Comments Off)


Tues­day, July 1st, Pre­miere Events had the plea­sure of being a part of the Hol­ly­wood Cham­ber of Com­merce Event at the Hol­ly­wood Her­itage Barn. The event was to cel­e­brate the Hol­ly­wood Her­itage Barn’s first fea­ture film and raise aware­ness about the lit­tle museum right across from the Hol­ly­wood Bowl.  It was the 100-year anniver­sary of the first feature-length pic­ture made by Lasky Fea­ture Play Com­pany, which became Para­mount Pic­tures made in Hol­ly­wood. The Museum Build­ing has been seen in many pro­duc­tions start­ing with “The Squaw Man” in 1914, which was made by Cecil B. DeMille.

Pre­miere Events pro­vided the bar for the event with a selec­tion of beer and wines, as well as soft drinks and water. Along with Pre­miere Events there were other ven­dors such as Vari­ety Mag­a­zine and Tin Horn Flats, which pro­vided slid­ers, que­sadil­las and pasta salad. Sun­set Ranch was also in atten­dance and had horses and a pony walk­ing around. There was also a man on silts, old cars on dis­play, games for kids and skits from old movies being preformed.

–Kar­lie Gurela Pre­miere Events Intern


On May 31st, 2014 the NFL Rookie Sym­po­sium was held at Madame Tussaud’s Hol­ly­wood.  Pre­miere Events was a part of the clos­ing party and pro­vided a full bar, which fea­tured Keel Vodka founded by Matt Light, a for­mer New Eng­land Patriot.  Keel Vodka is the first “pre­mium light spirit” with 0 Carbs and 58 calo­ries per shot.  Two cock­tails that were served were the ’72 & Sunny’ and the ‘Keel­ito’.  ‘Sunny & 72′ is a mix of vodka, soda water, lemon­ade and fresh mint.  The ‘Keel­ito’ is a mix of vodka, sugar, mud­dled lime and mud­dled orange.

The menu included a vari­ety of dishes rang­ing from Asian to Ital­ian to Sports Sta­tions.  In the Asian sta­tion there were Veg­gie Spring Rolls with Sweet Chili Dip­ping Sauce, Gar­lic Noo­dles in Chi­nese take out Boxes with Scal­lions, Teriyaki Chicken, and Asian Chicken Salad with Won­ton Crisps. Staff was dressed in Asian attire.

In the Ital­ian Sta­tion Insalata Antipasto was served, which included Mixed Greens with Mar­i­nated Arti­chokes, Pep­pers, Mush­rooms, Olives, Pep­per­oncini, and Bal­samic Vinai­grette Lemon Chicken Picatta, Penne with Meat­balls and Mari­nara, Far­falle Alfredo with Shaved Parmi­giano, and Gar­lic Bread.  Staff was dressed in Ital­ian attire.

The Sports Sta­tion offered Pigs in a Blan­ket with Honey Mus­tard Dip­ping Sauce, Red Hot Chicken Wings with Blue Cheese Dip­ping Sauce, Angus Slid­ers with Ched­dar, Pick­les, Ketchup, Clas­sic French fries with ketchup and roasted gar­lic aioli, and Cole Slaw. Staff were dressed in sports and foot­ball jerseys.

There were also trays being passed on the sec­ond floor, which offered Grilled Skirt Steak Skew­ers with Herb Chim­michurri, Mini Break­fast Sand­wich with Ham, Ched­dar, Egg, Pulled Pork Slider on a Brioche Bun with Red Cab­bage Slaw, and Mini Crispy Potato Skins with Applewood-Smoked Bacon Bits, Sour Cream and Scal­lion. The desserts trays being passed were on the third floor with brownie bites and berry fruit tarts.  The next trays that were passed were later on in the evening on the rooftop and included Ahi Tuna Tartare on a Won­ton Crisp with Wasabi Aioli, Arti­choke Frit­ters with Lemon Aioli, Grilled Chicken Skew­ers with Bour­bon BBQ Sauce, and Mini Braised Short-Rib Slid­ers with Horse­rad­ish Aioli.  The dessert trays that com­panied the food on the rooftop were Mini Oreo Cookie, Cheese­cake Squares, Mini Apple Pie Bar, Vanilla Mini Cup­cakes, and Choco­late Mini Cupcakes.

–Kar­lie Gurela Pre­miere Events Intern

The Beverly Hills Art Show 5.17.14

May 20th, 2014 | Posted by Marketing in Events - (Comments Off)


The week­end of May 17th Los Ange­les locals and tourists enjoyed the spring edi­tion of the Bev­erly Hills ArtSHOW.  The two day event  fea­tured exhibits from over two hun­dred artists from across the coun­try.  Works in every medium and style, from sculp­tures to jew­elry, filled the his­toric Bev­erly Gar­dens Park.  For the last 40 years the free, pub­lic art show has been one of the community’s favorite cul­tural events and a great oppor­tu­nity for artists to sell their works.  Pre­miere Events had the priv­i­lege of once again pro­vid­ing the Beer Gar­den and the Wine & Dine Gar­den which fea­tured an exten­sive selec­tion of wines and tasty snacks.  Pre­miere Events is already look­ing for­ward to being a part of the next art show com­ing up this October!

–Kar­lie Gurela Pre­miere Events Intern