With the holidays right around the corner, Premiere Events has had an especially busy week! It kicked off on Sunday with the CNN Heroes Awards (hosted by Anderson Cooper) at the Shrine Expo Center and Auditorium. Celebrity guests and VIPs in the Green Room enjoyed Petite Potato Pancake with Smoked Salmon and Crème Fraiche, Grilled Chicken Skewers with Bourbon BBQ Sauce, Fresh Mozzarella Skewers with Heirloom Cherry Tomatoes & Lemon Basil Pesto. Rapper 50 Cent liked Chef Cordelia’s Mini Grilled Cheese Sandwiches with Gruyère & a Shot of Tomato Soup so much that he took the tray to the corner or the room and finished the whole tray himself! Premiere also ran the cash bars and reception areas for the event, so it was a busy night! The heartfelt awards show was a feel-good night for everyone involved.
On Monday night, one of Garret’s favorite clients, Power Support USA, hosted their Holiday Celebration and guests enjoyed Chef Cordelia’s Maryland Crab Cakes with Lemon Tarragon Aïoli, Chipotle Grilled Jumbo Shrimp, Ahi Tuna Tartare on a Wonton Crisp with Wasabi Aïoli, Mini Burgers with Cheddar & Homemade Pickles, Prime Rib with Horseradish Sauce and Roasted Salmon with Lemon Dill Sauce. Premiere is happy to have such a wonderful client like Power Support USA, a brand of electronics accessories that is sold in Apple stores.
On Tuesday, Pressed Juicery in West Holiday celebrated their Grand Opening and Premiere Events served specialty cocktails made with fresh squeezed juices. We were happy to be a part of this brand new store. The Premiere Events bartenders also poured the bubbly for a private farewell party at XAI Lounge on Tuesday night.
The Young Professionals Council had their Holiday Party in Studio City on Wednesday and guests enjoyed a made-to-order pasta buffet by Chef Jae. Guests chose their pasta, sauce, meat, and toppings, and then were wowed as Chef Jae heated each to order. Among options available were: Grilled Chicken, Grilled Shrimp, Pancetta, Italian Sausage, Roasted Eggplant, Roasted Garlic, hearty Bolognese Sauce, and a rich and creamy Alfredo Sauce.
On Thursday, Premiere Events started out the day early with the City of West Hollywood Employee Holiday Party at the dazzling new West Hollywood Library. Lindsey planned and created the design for this party, using gray and yellow as the theme for the event. Along with her vision, Chef Jae served a buffet including gourmet comfort foods for the chilly day, including Grilled Chicken Paillard with Tomato Checca and Grana Padano, Rosemary Skewered Tiger Shrimp with Tangerine Lemongrass Sauce and Lasagna Verde with Zucchini, Cauliflower, Pesto, Asiago Cheese.
On Thursday evening, Premiere Events was happy to cater to one of our favorite venues, Madame Tussauds Hollywood, for their employee holiday party. Seated amongst their world-famous wax figures, they enjoyed a gourmet dinner by Chef Cordelia including Pan-seared Mushroom-Crusted Chicken Breast and Baked Manicotti with Tomato and Mozzarella Cheese.
Closing our Thursday night at Premiere Events’ own venue, Lot 613, Cashmere Agency hosted a hip hop artist showcase, sponsored by Adidas. Under Elle’s guidance, over 400 VIPs enjoyed listening to new and classic hip hop jams, enjoyed cocktails, dined from a gourmet hot dog food truck, and took in the ambiance that is Lot 613.
–Natalie Reynoso Marketing Manager